When it comes to digital marketing, choosing the best SEO company for your business can be a nightmare. We give you your need to know.
Any agency worth their salt in SEO knows that it isn’t simply an overnight process. Instead, great SEO requires dedication, experience and a whole lot of work. But, with so many agencies promising instant success, deciding on the best SEO agency for your business can be impossible! After all, black-hat SEO can break your business, so why take the risk? Here at our London SEO Agency, we understand SEO. From how to maintain those great rankings to knowing how to outperform your competition, we know what it takes to achieve great results. We’re an award-winning digital agency who are all about offering expert services to a range of clients. No matter your business, it’s size or your budget, everyone deserves expert SEO services. Read on to find out what to look for before hiring an SEO company for your marketing.
Determine what you’re looking for
All too often, SEO agencies receive enquiries where the customer has no idea what they’re looking for. While we don’t expect our clients to be marketing gurus, we do expect them to come to us with at least a vague idea of the services they need. Are you looking for link-building services? Or content marketing? A new website design or someone who can optimise your current site. There are very few SEO agencies who will take the time to talk you through each and every service so, even if you have no marketing experience, try researching them to figure out which one is best for you. Similarly, it can be useful to try and make your foals more specific – such as ‘we want to boost our traffic from Google searches’ rather than simply stating that ‘you want to increase traffic’. By providing potential SEO agencies with specific goals, they’ll be able to provide you with a much more accurate proposal.
Research is key
We know it seems obvious but bear with us here. When searching for SEO services for your businesses it’s easy to simply search ‘Best SEO Company’ and go with the first result. But what if they’re not the best fit for your business? So many digital marketing agencies specialise in certain areas – whether that’s e-commerce companies, the food industry, or even simply local businesses, and it’s important to make sure you’re picking an agency that’s a good fit for you. Research their past campaigns, their successes, what style they like to work in and who they’ve worked for. You can even get in contact with some of their clients, past or present. They’re much more likely to give you a more truthful, overall view of what working with them is like.
Manage your expectations
When it comes to SEO, it’s crucial to set realistic expectations as it can be easy to feel overwhelmed by the constant ranking battle. With the foundation of SEO constantly changing, staying on top of the trends is a challenge, let alone staying on top of your expectations. There’s no point in compiling a list of expectations that even the most popular business wouldn’t be able to achieve. Think about what you’re looking for. Is it improved rankings or increased conversion rates? Your business goals play a huge part in what services agencies will offer.
Similarly, it can be useful to try and make your goals more specific – such as ‘we want to boost our traffic from Google searches’ rather than simply stating that ‘you want to increase traffic’. By providing potential SEO agencies with specific goals, they’ll be able to better tailor a strategy that hits every single KPI.
Don’t rely solely on Google or ‘Top SEO’ lists
When you break it down, it’s easy to see how most people think that typing ‘Best SEO company’ and your location will bring up the number-one business. But this isn’t actually the case. Those companies who are amazing, those inundated with client work and referrals probably don’t have time to properly optimise their own site for specific search terms. That is, unless they have their own internal marketing department. These agencies are often the best, with high levels of client retention and satisfied customers.
Similarly, those searching for SEO services are often drawn in by ‘Best SEO Company’ or ‘Best SEO Consultancy’ lists. But, by choosing an agency solely based on these rankings, you may be making a huge mistake. In many cases, companies have paid the hosting websites to appear on such lists, so it isn’t a particularly fair or accurate measurement of an agency’s skills.
Don’t believe in ‘secret practices’
When it comes to SEO, there’s no secret recipe, no way to cheat your way to the top. If it’s too good to be true, it’ probably is. Organic traffic growth is often unpredictable and anyone promising instant success is almost definitely using black-hat techniques. We know that there are no guarantees in SEO. With the unpredictable nature of the digital world, techniques are constantly changing and being updated, so stay clear of anyone claiming to have the ‘secret recipe’.
Know that cost isn’t representative of quality
Too often, we like to think that the more expensive something is, the better it is. But this simply isn’t true. Just because an agency is charging substantially more for their services doesn’t mean they’re the best SEO company around. You wouldn’t want to pay pennies to an agency who will use black hat tactics or outsource to inexperienced freelancers. Neither would you want an agency who can’t put their money where their mouth is. Instead, you need to be certain that you’re working with a reputable agency whose prices are fair. While we know that London is a notoriously expensive place, that doesn’t mean businesses in the capital should pay more. Often, London SEO agencies charge through the nose for their services, but don’t always bring you the best results.
Hire the best SEO company in London
So, who is the best SEO company in London? While we might be a bit biased, we know that we’re a digital marketing agency with a difference, and that alone makes us the best. Don’t believe us? Here’s what we offer our clients:
- Affordable SEO: London SEO at Yorkshire prices.
- Award-winning services: SEO that gets results.
- A team of experts: With decades of experience, we know what we’re doing.
- No binding contracts: All we ask is for 60 days’ notice if you no longer require our services.
Looking for the best SEO company for you? Then you’re in the right place! Why not give us a ring today to find out if we can live up to your expectations? (Hint: we definitely will!). Our team of experts would love to hear from you so get in contact with us today via firstname.lastname@example.org to find out how we can help!