Creating the right social media strategy is key to growing your online presence and attracting a genuine following.
No one likes an inactive social media account. You find a brand providing that one thing you’ve been looking for, visit their Facebook profile and realise the last time they updated the page was Christmas 3 years ago. Now your thoughts quickly travel to the obvious; are this company even still in business? Chances are, you’ll quickly give up on this particular business and swiftly move onto finding a new one. One that proves to be more active with their social media strategy.
Having an existence on social media is a start, at least. The social platforms created for your business obviously need to be filled in correctly with relevant information and contact details. Your next job is to get into the swing of things by making your profiles come alive. Impressing your followers is the only way to pocket those crucial engagements; without them, your profile will just be an empty shell which will never generate any attention or leads. How do you prove to your followers that you’re the company they need to listen to? How do you ensure that you grab their attention and keep it to encourage new sales and traffic to your site? It may not be as complex as it seems on the surface.
1. Vary your content regularly.
There’s nothing worse than seeing the same old boring status updates from companies. How on Earth can you expect to draw in new customers if you’re sharing the same old link every week? The fact is, you can’t and you won’t. It’s so important to keep your content fresh, appealing to the right audience and interesting to read or view. Otherwise, you’ll lose the interest of your followers pretty easily. So, how do you come up with the right content and how can you encourage shares and conversation?
Think about the types of content you could use to promote and advertise your business across multiple social media channels. You first have your generic status update simply containing text. Now, even though this clearly gets across your point, it’s not really going to stand out when it comes to getting shares or generating any conversation. It can be easy to spruce it up with relevant emojis, but let’s just keep pure text for personal profiles.
Discuss your brand values and come up with different angles you could use to get your messages across and portray your image. Create captivating imagery and video, interview someone in your industry or share relevant and interesting news and company links. Put yourself in your customer’s shoes; what would you like to see a business do? What would encourage you to engage in a post?
2. Share the good news.
Customers love to see that a business is successful. It shows that they’re doing things right and that they know how to treat their customers. Sharing the news is something that can really keep you in good stead for when they make a purchasing decision in the future. Providing it’s good news of course!
If you’ve got a great Google review or whether you’ve received some valuable feedback from a client or customer, share it on your social channels. If your followers see the amazing things you’ve done for previous customers in the past, they’re more likely to follow your story and choose you for their needs. The same goes for if your company has grown or you’ve received some great news. Share it; your followers love a good bit of positivity.
3. Focus more on the right platforms.
It’s not recommended to sign up to an unmanageable amount of social platforms. When it comes to your social media strategy, you need to be able to keep on top of it for it to work. There’s no point neglecting some platforms more than others; how will you be able to keep your followers impressed? The answer is, you can’t.
Spending time on 2 or 3 popular platforms is the way to go. Putting in some effort to make them stand out above any competitors will really pay off. The top platforms being used worldwide today are Facebook, Twitter, Instagram and LinkedIn. Think about the nature of your business and which platforms you’d benefit from the most. If you’re a company who deals with other businesses, perhaps LinkedIn is the one for you. If you’re a fun loving brand selling a variety of products, you may opt for Instagram to help you out. Finding out which platforms you can work with will allow you to utilise them to your fullest potential, generating some amazing results.
4. Research what’s working in your industry.
There’s no harm in doing a little research into your competition to find out what’s working and what isn’t when it comes to reaching out to your following. Keep in mind the nature of different posts and their engagement, noting down any that aren’t particularly performing so well. You’ll be able to get a clearer idea of what your audience love and what to include more of in your current social media strategy.
There may be a certain type of content your followers react better to. For example, your follows may prefer short videos to engage with over links to more information. It’s also worth testing out different types of content to get a clearer idea of more popular posts.
Get help with your social media strategy from our London SEO agency.
It can seem difficult to get into the swing of things when it comes to creating an effective social media strategy. With so much to consider, you may feel a little lost or you may struggle when thinking of the right content that will get people talking about you. For more information about our services or for a chat with our friendly team, get in touch with us today on 020 3105 0804 or by dropping us an email at email@example.com.