Are you a London brand looking to boost your online presence? Perhaps you’re looking for Local London SEO Services for your business? You’re not alone. With over a million businesses in London alone, that’s around 14 to every 100 people, the competition to rank is harder than ever, and is much more difficult for London based searches than any other locations across the UK. So, if you’re looking for expert London SEO advice, and want to know how to rank at the top of Google, we give you all you need to know.
Why is it so hard to rank your London business on Google?
While London offers endless opportunities, there’s one catch – your competitors are everywhere. With competition in the capital this strong, it’s simply not enough to throw a few links behind your site, pop a few articles out there and hope that your brand is seen by the right people. You have to invest in a proper local SEO strategy to make your business heard.
Why is Local London SEO important for your business?
In this day and age, people are looking for something instant – whether that’s a lawyer, a restaurant or a plumber, the customers you need to be targeting are looking for your specific business. Unlike more traditional maerkting methods, such as flyering or newspaper advertising, which promotes your brand in the hope that the right customer will see it, our services target those customers who want to find your business. Most of the time, customers don’t have a specific business in mind when they search online – they’re simply looking for a specific product or service. Local SEO helps companies to put their business front and centre, there’s no better way to promote your products pt services to local customers than when they’re looking for them specifically.
So how do we get our clients to that number one spot?
It’s simple, really. We’re Local London SEO experts – we know all there is to know about the capital, businesses and what you need to so to make sure your brand stands out. Our range of services are tailored to each client, to make sure you’re always getting the best return on your investment.
Optimise Your ‘Google My Business’ Listing
Google My Business acts as an interface between your business and your local search presence – the dashboard, or command centre for managing your Google presence. Your listing is the first thing that people see when they search for your business. Make sure your phone number and business hours, along with a professional photo, are all included in your listing to make it easy for customers to contact you directly from search engine results pages. Similarly, people use the internet, along with apps such as Google Maps, to get directions to a location – 54% of smartphone users look for business hours to check when you are open before visiting while 50% are looking for a local store address so they can visit and buy in-store. It’s clear to see how important having the correct information on your GMB listing is – by truly optimising it, you can create a seamless user journey from intent to search to purchase.
When it comes to Local London SEO, reviews are key to getting customers to purchase your products or services. They hold a lot of weight in local SEO, in fact a recent study found that online reviews impact purchasing decisions for over 93% of consumers. With 60% of consumers looking at online reviews at least weekly, if you’re resinous about improving your sales and conversions, then you should be encouraging customers to review your business online. Negative reviews should never be ignored or simply deleted – responding to your customers, even if their comments aren’t particularly favourable, will show that yoiu care about your busienss. Even better? Encourage them to contact you to resolve the issue – after all, if their comments are justified, taking on board their feedback can help you to improve.
Do your keyword research
We all know how it works – the more relevant your on-site content is, the more likely your site is to show up in search results. Location-speficic content, such as geo-targeted service pages, or landing pages depending on location, is a great way to help boost your page visibility in local searches.
Take this as an example:
If you run a hairdressers who have a number of different locations across london, and you haven’t optimised your pages for certain locations, a generic ‘hairdressers in London’ search, or even a ‘hairdressers in West London’ search won’t neccessarily show your business to perspective clients. By including location specific keywords like ‘hairdressers in Ealing’ in your page content, URL, title tags and meta description, will boost your page for those search terms.
Tools such as Ahrefs are a great way to learn which keywords are the best for your locations, while Google Trends is perfect for those wanting to figure out how popular certain phrases in your location are.
What else can I do to rank for local London searches?
- Local directory listings – utilise local or London-specific directories by listing your business on any relevant directories such as Yelp, Foursquare of Yellowpages
- NAP Citations – Make sure your name, address and phone number is cohesive across all of your online assets – your website and social media pages, along with Google My Business and any outreach you do
- Schema markup – use local business schema on your website to make it easier for search engine bots to crawl your site for relevant local information
- Geo-targeting – as well as optimising on-page content, make sure images are tagged by location, and try including maps with your location for easier search visibility
Why work with our London SEO Agency?
With so many marketing companies in London, it can be hard to know what to look for when choosing an agency to work with. If you’re looking for an agency you can trust, we’ve got you covered. We’re experts at Local London SEO Services and all things digital marketing and know how to help your business be found in the capital. Contact us today to see how we can help your business – give us a call on 02031 050 804 or email us at firstname.lastname@example.org.