SEO Questions You’ve Been Dying To Ask…
To appear position one in the Google search results? It’s every business owners dream. The chances are you’ve heard of SEO. It’s an essential online strategy. But what does “SEO” actually mean? Where do you start? Becoming the master of SEO is a tough task, considering the progressive algorithm updates that determine your fate, but there are some facts that are the backbone of a successful website. Getting SEO right will land you a ticket to the top of Google.
But, what happens if you get it wrong? Fail to follow best practices and watch as your online visibility falters and your customers go elsewhere. Fortunately, we are here to make sure that never happens. We’ve taken all of the questions you’ve been too hesitant to ask and have provided detailed responses to them all.
So without further ado, here are the answers to our most common SEO FAQs:
Search engine optimisation (SEO) is the process of growing your online visibility in the organic (non-paid) search results. Best practices include technical on-page optimisation, content writing and building links from authoritative domains. Find out more about what is the SEO in marketing.
The job of an SEO Specialist is to improve your online visibility in the Google search results. They will review, strategize and implement changes that are necessary to ensure your website ranks higher and secures more conversions. Find out more about the what is the job of an SEO.
The primary difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is that SEO focuses on organic results. Search Engine Marketing is the process of increasing visibility in the search results and can include, but is not limited to, paid search, featured snippets and organic rankings. Find out more about the what is the difference between SEO and SEM.
The following suggestions will help improve your SEO rankings:
- Publish quality content that is unique to your site.
- Secure links from authoritative domains in your niche.
- Use alt tags…
Find out more about how do I improve SEO.
An SEO ranking is your placement in the organic search results. The higher you rank in the search results is determined by the relevance, stability and credibility of your site. All of which can be underpinned by good SEO. Find out more about what is an SEO ranking.
SEO techniques can be sectioned into three categories: Black Hat, Grey Hat and White Hat. Black Hat strategies, such as link spam, keyword stuffing and hidden content, should be avoided. Most agencies practice only White Hat SEO. Find out more about what are the different types of SEO techniques.
An SEO strategy is focused on getting a website ranking for competitive industry keywords in Google’s search results. This is the process of tailoring your online activity to satisfy Google’s algorithm to ensure you rank higher for competitive terms. Most SEO’s will tailor their online strategies to secure an ROI. Find out more about what is an SEO strategy.
PPC is a pay-per-click strategy that means everytime someone clicks on your ad, you pay a fee. It’s essentially a way of “buying” visitors for your site without needing to earn your place through search engine optimisation. Advertising a product or service using PPC is one of the most common marketing strategies in existence. Find out more about what is a PPC strategy.
The definition of a backlink is a hyperlink that connects one website to another. Link building is the most common SEO technique used to improve your rankings and build trust with customers. A page with a lot of relevant backlinks coming in from authoritative sites will give you a significant rankings boost. Find out more about what is meant by backlinks in SEO.
The cost of SEO will vary depending on the competitive nature of your industry and the goals in place for success. Good SEO costs anything from £500 – £4000 depending on the marketing budget allocated. An SEO company will create a bespoke strategy, depending on your requirements, focused on ROI. Find out more about how much should SEO cost per month.
Keywords in SEO are words or phrases that make it possible for search engines to find, crawl and rank your site in the SERPs. The type of keywords chosen will indicate the nature of your business and its position for specific searches. If done right, this can help bring your business closer to potential customers. Find out more about what is a keyword in SEO.
Domain Authority (DA) is best known as the power a domain holds over Google. The strength of a domain is calculated by age, popularity and size. Domain authority is a ranking factor that impacts where your site appears in the search engine results. Industry experts, Moz, can be credited with the metric Domain Authority. Find out more about what is meant by Domain Authority in SEO.
Keyword density can be described as the number of times a keyword appears on a web page compared to the total number of words. In SEO, it lets search engines know that you are relevant to searches for that specific keyword or phrase. Find out more about what is keyword density in SEO.
To calculate keyword density, you will need to divide the number of times you have used a specific keyword on a page by the total number of words you are analysing. From there, you will multiply your result by one hundred to achieve your percentage. Find out more about how is keyword density calculated.
Keyword stuffing is an outdated SEO technique by which keywords are loaded into a site through the metadata, visible content and anchor text with no regard for the context of the web page. This technique is often referred to as web spam and can land you with a Google penalty.
Cloaking in SEO is the practice of showing different content to a search engine spider than what is shown to the front-end user. This is achieved by delivering content based on the IP address of the user accessing that specific page. Cloaking is considered a Black Hat SEO technique that is not approved by Google. Find out more about what is meant by cloaking in SEO.
Spamdexing derived from the terms “indexing” and “spam” which is an unethical process of manipulating the search engine results. It’s a form of SEO spamming. SEO is an abbreviation for Search Engine Optimisation which is the art of optimising your website to appear higher in the search results. Find out more about what is SPAMDEXING.
Link spam is the process of posting out promotional links out-of-context on blog comments, discussion forums and guest books. The purpose is to publicise your website and improve organic rankings with little effort to optimise with best practices in mind. Find out more about what is link spam.
A doorway page is a poor-quality webpage (or an entire domain) created with the purpose to rank well in the search engines. This page will act as a doorway between users and content on your website. Typically, it serves little value to visitors and is only created to boost SEO rankings. Find out more about what is a doorway page in SEO.
URL masking allows you to automatically forward traffic landing on your site to an alternative domain, however, the destination URL will remain the same. This works to hide the actual path of your website and hides the files within. Find out more about can you mask a URL.
A pretty link is a WordPress plugin that enables you to create a shorter link using your domain name. As well as making your link ‘pretty,’ it will also allow you to track every click and will record the data in a report. Find out more about what is a pretty link.
Essential SEO skills include the following:
- Knowledge of Google algorithm updates.
- Link building strategy.
- Content optimisation.
- Understanding of commercial intent keywords.
Find out more about what skills are required for SEO.
SEO is important because appearing in the search engine results for competitive keywords related to your niche results in increasing brand visibility and potential buyers landing on your site. SEO helps improve a website’s credibility and conversion rate. Find out more about why is SEO so important.
SEO tools can be used to aid your online marketing strategy. The most effective SEO tools include:
- Google PageSpeed Insights.
- Free SEO Audit Tools.
- Google Analytics.
- Open Site Explorer.
Find out more about what are the tools for SEO.
Keyword analysis is the process of finding keywords that will help your business rank in the search engines. For example, selecting keywords with commercial intent will help you rank for terms that are likely to result is a conversion. Find out more about what is keyword analysis in SEO.
Google’s Keyword Tool can be used to analyse the search volume, CPC and competitiveness of keywords. To start your search, you will need a Google Adwords account. Once set up, click on the tools and analysis button at the top. Then enter Google’s Keyword Planner. Find out more about how do I use the Google Keyword Tool.
Gray Hat SEO is a search engine optimisation practice that is riskier than White Hat SEO but won’t land you with a penalty from Google. In most cases, Gray Hat SEO falls under this category because the practices are unfamiliar. Find out more about what is Gray Hat SEO.
Having a Google Account will open up a world of possibilities for you to connect with your audience, enabling you to share information, updates and manage reviews.
- Set up a Google Adwords account.
- Enter your name…
- Your date of birth…
- And your email address.
Find out more about how do I create a Google Account for my business.
With Google dominating the online search market it only follows that you should put a lot of time and effort into securing positive Google reviews.
1) Click on “Write a Review.”
2) You’ll see a box has popped up with a URL.
3) Copy that URL and shorten it.
4) Send to clients and ask for a positive review.
Find out more about how do I get reviews on Google.
A local business listing, otherwise known as a citation, is an entry that contains your Name, Address and Phone Number (NAP) along with other details. This often includes a link to your website that boosts your SEO performance. Find out more about what is a listing in SEO.
Making your website SEO-friendly means that search engines can successfully crawl, analyse the niche of your business, and index your content accordingly. If you optimise your website efficiently it can help your business develop and meet targets. Find out more about what is an SEO-friendly website.
Yes, SEO will never die. There will always be a way to optimise your website to appear higher in the search engine results. As long as search engines exist, so will the practice of search engine optimisation. Go on, ask us your questions about the future of SEO at email@example.com … let’s make this the longest FAQ’s page!
How can our London SEO agency help you?
Now that’s perhaps the most important question of all!
Anyone who is interested in getting their website to the top of Google should do their research before rushing into planning a strategy. SEO is a competitive niche and we come out on top. We have proven position one rankings, so you can ask us anything – we’re totally honest. We have designed a comprehensive online strategy complete with optimised content, keyword research focused on commercial intent and a killer backlink profile.
We understand that ranking your business is no easy task, especially not in the ultra-competitive London market. Having a London business opens doors you never imagined possible, such as business connections, employing a talented team and promoting a business in the UK capital. But, everyone wants to be successful in London. It is essential that people find your business when they search for relevant keywords. Otherwise, your site is lost in a sea of services and is unlikely to get the recognition it deserves.
Here’s what we can provide:
- Quality SEO at an affordable price (bespoke pricing available)
- No fixed contracts, or long-term agreements – we are that confident that you will love what we do!
- Google Partner Agency expertise and knowledge.
- Regular reporting as standard.
Not all SEO agencies can make this promise. ‘We promise that you will receive proven SEO strategies that don’t break the bank.’ We are focused on results and believe you should only work with us if you see real value in our services. Many big-name brands across the UK trusted us and now rank at the very top of Google. That could be you. We’ll take the time to get to know your business before creating a strategy that brings in a significant ROI.
Interested in making money online with help from a top-ranking SEO agency? Get in touch at firstname.lastname@example.org for more information on how we can help your business – we can’t wait to help you thrive online.